Deeply understand your audience and their decisions
In-depth customer and competitor intelligence to help B2B technology companies tell their story, convert more and grow faster.
Are you facing questions like…
What audience should we target?
What do they care about?
How do we reach them?
How do we win against competitors?
How should we position ourselves in the market?
Why would customers stay with the status quo?
Why are we losing deals?
Do we have the right pricing & packaging?
What can we do to retain customers?
Our offerings
Case study creation
We create value-driven case studies through data analysis and in-depth customer interviews to build better proof points across your GTM.
Persona development
We create comprehensive personas through quantitative and qualitative research to identify customer patterns that can simplify GTM.
Market validation
We provide comprehensive validation analysis of new markets or products through a combination of interviews, research and AI tools to understand the opportunity, risks and ideal GTM strategy.
Competitive Intelligence
We create internal and external assets that highlight your competitive differentiation, based on in-depth competitive research.
Win/loss analysis
We provide actionable insights around pricing, messaging, product, and sales through a combination of AI and team-lead win/loss interviews.
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“They have a knack for identifying patterns across a customer base and creating personas that aligned our messaging across the funnel"
Dave Prager, Head of Marketing
Stampli -
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We collaborated with Carson to create four competitive landing pages. He quickly got up to speed on our business and category, and led us through a process that enabled us to articulate a distinct and compelling product story. The impact was immediate – achieving double-digit conversion rates upon launch. Impressed with the results, we resigned him for four more pages.
Louis Albertini, Product Marketing Director
Glide -
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“Our sales pitch started clicking when we got clear on our target persona. Mike provided the insight and narrative that kickstarted growth!”
Haris Kamal, Chief Revenue Officer
Chronicled -
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If you're a founder looking for a product marketer adept at communicating startup messaging and positioning, look no further than Carson. He was an invaluable resource as we launched FunnelStory. He helped us hone our digital narrative and build our first website. He has this uncanny ability to cut through the noise and pinpoint the core value.
Alok Shukla, Founder
FunnelStory -
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“Mike put together AI competitive analysis that was deeply impactful in crystallizing our AI roadmap and where we could create advantages.”
Sarah Spangenberg, Director of Product Marketing,
Front
