Our Team

Mike Hill
Co-Founder & Partner

Mike started Lumenairs out of a natural curiosity and passion for understanding B2B customers. Mike has refined an approach to driving that understanding that combines quantitative, qualitative and AI-based analysis with actionable outcomes and deliverables.

Mike is a former product marketing, sales and product leader with over 10 years experience building go-to-market strategies from the ground up at B2B Saas startups like Front, Chronicled, Endless and Cloudvelox. He has an MBA from Carnegie Mellon University

Carson Swan
Co-Founder & Partner

Carson is an expert storyteller and is passionate about eloquent positioning and product narratives. Carson leads Lumenair’s client outcomes around messaging, positioning and overall GTM strategy, helping clients understand their audience to craft narratives that resonate and generate real demand.

He has honed his approach over the past decade at leading companies like Amazon and Meta and early-stage companies like Front and FunnelStory. Carson has built and led product marketing teams from the ground up at startups with $0 to $80M ARR. He has an MBA from the University of Minnesota.